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Hey there, dream chasers! Today, we're diving into the world of multi-marketing strategies – the secret sauce for small business owners and side hustlers in the BIPOC, LGBTQ+, and ally spaces. We're not just talking about any strategy; we're talking about the game-changer that can take your venture to new heights. Buckle up, because we're about to embark on a journey to identify, craft, and conquer the multi-marketing realm.
The Power of Multi-Marketing
So, what exactly is multi-marketing, and why should it be on your radar? Well, it's all about spreading your wings across various channels to reach your audience. Whether you're slaying on social media, rocking email campaigns, or diving into influencer collaborations – it's about being everywhere your audience hangs out.
Social Media Magic
Let's kick things off with the powerhouse of online presence – social media. For BIPOC and LGBTQ+ entrepreneurs, these platforms aren't just spaces to share cute pics; they're stages for empowerment and connection. Leverage platforms like Instagram, Twitter, and LinkedIn to tell your unique story. Share the journey, the wins, and the behind-the-scenes magic that makes your business shine.
Example: Instagram Stories
Take advantage of Instagram Stories. Share snippets of your day, showcase product highlights, or even go live for a Q&A session. Engaging with your audience in real-time builds a personal connection and keeps your brand fresh in their minds.
Pro Tip: When choosing your social media platforms make sure to consider your target market, more specifically your market segmentation (i.e. demographics, age, sex, nationality, median income, values, etc.) when considering which platform to use. If you know where your audience is scrolling and "roaming", you'll then know how to get in front of them and capture leads.
The Importance of Batching
Now, let's talk about batching – the superhero of productivity. As a small business owner or side hustler, time is your most precious resource. Batching is about grouping similar tasks together to maximize efficiency.
Imagine this: Instead of writing one social media post at a time, you carve out a chunk of time to create a week's worth or even a month's worth of content. It not only streamlines your workflow but also ensures a consistent and cohesive online presence.
Example: Content Creation Day
Designate a day each month as your content creation day. Whip out your camera, design tools, or whatever magic you use, and create a batch of content. Schedule it in advance, and voilà – you've just freed up time for other aspects of your business.
Pro Tip: Invest in a Social Media Management like Hootsuite, Loomly, Buffer, LatelySocial, Meta Business, or others to guide your batching efforts. Some of these tools not only allow you to schedule posts and reels out, but some of them will also provide you recommendations on content for your posts based on social trends. Here are a few of our most recent favorites!
Platforms | Best for... | Standout Feature | Pricing |
Straightforward social media scheduling | "Link in bio" service called Start Page | Free plan available; from $6/month per channel | |
Managing X with all the features you're used to | Intuitive analytics | Free plan available; from $99/month | |
Custom sites | Custom social network allows you to post to any channel via Zapier; includes a Teams integration | From $42/month | |
Simplicity in posting | Inexpensive and customer support | Free plan available; Starting at $9/month | |
Small teams to schedule posts | Robust features at an affordable price | From $30/month |
Embrace Collaboration
In the BIPOC and LGBTQ+ spaces, collaboration is more than just a buzzword; it's a community builder. Connect with fellow entrepreneurs, influencers, or organizations that align with your values. Co-host Instagram Lives, participate in joint campaigns and amplify each other's voices.
Example: Joint Instagram Takeover
Team up with a fellow entrepreneur for an Instagram takeover. Share insights into each other's businesses, answer audience questions, and cross-promote. It's a win-win that broadens your reach and strengthens community ties.
Some of the amazing joint collaborations Iris Designs has made are
The Takeaway
Crafting a multi-marketing strategy isn't about doing it all; it's about doing what aligns with your brand and resonates with your audience. As BIPOC and LGBTQ+ entrepreneurs and allies, your authenticity and unique stories are your biggest assets. Embrace the power of multi-marketing, play to your strengths, and watch your business soar.
In the world of small business and side hustles, the journey is just as important as the destination. So, grab your passion, and your uniqueness, and let's create a marketing strategy that's as vibrant and diverse as the communities we represent. Together, we're unstoppable! 🌈💼✨
Need additional guidance? Grab an iD Training eBook today for more information and step-by-step guidance, or schedule a complimentary session with Carla, by clicking here. Let us help you navigate your digital marketing campaign.
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