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The Importance of a Funnel
You are many steps behind your competition if you're a business owner without any form of a funnel. But, don’t panic -- seriously! With a large number of free website development tools available you can make a change right away. Yes, I'm telling you - even if you didn't want to invest in a professional with industry skills, creative design abilities, coding experience, and a dope soul (*clears throat*)- you can still lay the foundation down and create a functional site for your customers to view and support.
Bill Gates strongly expressed the urgency of building an online presence many years ago, so now with barely entering into 2021, it's an even bigger - BIG OL' DEAL. These days, you don’t only need to have a website, but you also need to ensure that your website has progressive Search Engine Optimizations (SEO) and Meta Descriptions. Having effective and impactful SEO's and Meta Descriptions on your site allows the possibility for your website to communicate important details to popular search engines. Thus creating space for your leads to find you -- organically.
The Magical Powers of a Website
The benefits of having a funnel go without debate. Having a website can be a major tool in attracting new customers to your business. In this age, customers are online scrolling and searching for the brands they're interested in -- pretty darn often. If you've been doing the right things and building your digital footprint, more than likely, they're searching for you too. Adversely, if potential customers aren't able to find you online this could have a serious impact on your credibility and the flow of new business.
Having a website is like having digital-property in the outward spaces of the world wide web. Just like you're able to personalize your home or business to impress your friends or convince your buyers, similarly, you can design your website to achieve the same thing. The difference is that your website will have a much wider reach -- and the potential to grow your business is substantial. It's been reported that upwards of 4-Billion people are currently using the internet -- Whoa! This means that your target audience, whoever that might be, can find you within a few clicks. So creating brand awareness, brand identity, and purpose is important to growing your business.
The Sweet Benefits of SEO
When it comes to digital marketing and being found by customers online, one of the most powerful weapons is Search Engine Optimization (SEO). You've heard the term, but what does it mean for your business? SEO refers to the process of strategically improving the traffic businesses receive to their websites or landing pages, from popular search engines like Google, Bing, or Yahoo! The power is literally in your keyboard. Through the use of SEOs, business owners are able to increase their website ranking on search engine result pages or SERPs which ultimately improve the quantity and quality of leads entering your site and buying into your service or product. Yes! SEOs will help you channel your target audience into your landing space.
When used effectively, SEOs can lead customers to the information, products, or services they're searching for. And what's better than a lead entering into your site -- COVERSION! SEO can significantly increase your organization's bottom line and they serve as a source that generates qualified and quantified leads
Let's Wrap it Up!
Having a funnel in place - whether it be a website, landing page, or click funnel is important if you're a business owner.
Yo! It is 2021 and it's time to slam the door to that stank ol' 2020. So invest time, energy, funds, and focus on growing your business now. Your customers will thank you for it and your business will grow.
- Carla
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